Personal Mentorship From A Guy Who Wrote 72 Winning Sales Letters & Had A 100% Success Rate In His Last "Copywriting" Training Program
When it comes to writing copy, I engrain my student's brain a simple rule- don't spend more than 3 hours on the copy. Usually, you need less. I write all my sales letters in one sitting. And those letter convert.
Some as high as 27.6% - and occasionally higher!
What's that have to do with you? Everything. See, I have found when I try to teach my methods from an ebook... It just doesn't work.
No matter how good an ebook is...
It Can't Replace
Personal Coaching!
The problem with coaching is it's usually expensive.
The results is that people who need coaching the most are usually the people who can least afford it. So no one wins.
However, I have discovered a proven way to offer world class coaching at a rate any marketer can afford.
Here's The Scoop
A few months ago I held an ultra exclusive copywriting webinar series going over a very systematic process for writing "near" world class copy in a single setting.
At the end of that series, my active participants had a 100% success rate. Each member had a sales letter to show for their efforts. Almost all were making sales by the thrid week.
This is no small feat since over half the participants had previously never written a sales letter in their life.
This was no cheap class to get into either. But everyone who ponied up the expensive tuition was very happy they did.
Case Study 1: Martin Messier
Martin had previously taken John Carlton's kick-ass copywriting course, but still couldn't make the dots connect.
However, after just 1 class with me, he went out a closed a $21,000 deal, and also did a separate $1,000 launch in a new niche in less than 24 hours.
Listen to what he had to say below:
"I Converted That Immediately Into $21,000!"
“After the first class, I realized that copywriting was really, really freaking easy!”
“your personality in teaching makes its very easy to realize that anybody can do this!”
“It really broke down the taboo and stress tied to copywriting... now it's like I'm just gonna sit down and bang the whole thing out.”
"You're going to get something from Jason you probably can't get anywhere else, which is the attitude."
"if you have negative beliefs about selling, this is the class for you. You really make the connection between delivering value and how you communicate that value."
Case Study 2: Glenn Turner
Before taking my class, Glenn had never wrote a sales letter in his life.
Before class was even half way over, not only was he writing sales letters... but they are just as good as if Robert Plank or I had written them ourselves.
I have never seen someone get so good at copywriting so fast.
The only weakness Glenn had was with bullet points. So during one of the classes, I literally took his bullet points and show him exactly how to fix them, and then he figured it out.
Yes, one five minute session in class was all he needed.
Check out what Glenn had to say
about his experience in the class:
“it was just, answer question 1, answer question 2, answer question 3 and the copy pretty much starts to form on its own.”
“I found it to be much, much more than just a copywriting course... just how to talk to people, “street level” communication. [I'm] better able to understand and communicate to other people as well."
“a huge part of the value was to be able to get my work critiqued on a week by week basis”.
“copywriting isn't a big mystical thing like I thought it was”
Case Study 3: Chad Casselman
Before Chad took the eclass, he had no confidence in his copywriting ability.
He had actually created 36 PHP scripts that I knew he could easily sell and make a killing from, but he was so scared of writing ads for them that all these wonderful scripts were just sitting on his hard drive.
In just the first class I transformed him from a timid salesperson into a bold, but elegant one.
Check out what he had to say:
“I had zero confidence before when thinking about writing copy. Now I have no beef just launching into it, and I know I'll be 95% better than the average marketer just from the step by step process from the class”
“seeing you pull hooks out of thin air after just looking at a site and just knowing the hook was definitely the most valuable thing for me.”
“I almost feel bad that I got it at the [tuition] rate I did...”
“I highly recommend it and I might take it again.”
Case Study 4: Joe Ray
Joe had been through previous high-ticket copywriting e-courses such as AWAI but was still lost, for two reasons. First, copywriting was still too complicated of a concept for him.
Second, the previous courses didn't match his values. The last thing Joe wanted to do was tweak every tiny element of his copy, and to write hundreds of headlines.
I showed him a better solution. Here's what he had to say about it:
“I Would Recommend Anyone Who Has Any
Interest At All To Get The Course & Work It...
it will be more than paying for itself before you know it!”
"The biggest thing I got was the absolute simplicity of it. I have previously been through the AWAI course... but for some of us it's just too much. Then I got into your class and I thought – wow this is so simple.”
" the class was more than I expected. It was so new to me, because you condensed it so tightly."
“the whole thing is wrapped up so tightly that I can't see how someone couldn't get tremendous value out of it”
Pretty Amazing Huh?
Several people said the system was better than AWAI's copywriting training, and many people said it was better than John Carlton's copywriting course.
And I consider John Carlton to be the best copywriting teacher who ever lived, so those comments made me blush.
Would you like to get access to the same training as they did? Well here's what you get.
The Stopwatch Copywriting
System E-Class Curriculum
Whenever, I create copy I go through an 8 step process. Here it is:
Market Research
Constructing The Offer
Use of Scarcity
Developing Proof Elements
Creating a Benefits List
Developing the Story
Coming Up With the Hook
Writing the Copy
I covered each of those steps in its own 2 hour webinar training class, which you get access to.
Now let's break down the exact content of each class.
Market Research –
Getting Inside the Head
of The Prospect
Before writing copy, you come up with the answers to four questions.
What are my prospects top fears?
What are my prospects top frustrations?
what makes my prospects angry?
What is the ideal solution they picture in their minds?
Sounds easy right? It is... once you know.
The problem is most people
make it too complicated!
I show you in real time how to quickly come up with the answers to those four questions. No matter what niche you're in.
On the webinar recording you'll see how I did this in front of the group in under 2 minutes. Literally, I had people shout out niches, and I went in there and found the exact products that niche was demanding, and how to position those products to meet with immediate success.
After the class was over, each member walked out knowing exactly what to offer to their market... or any market they were thinking about entering.
At the end of the first hour of this first recording, you will know almost exactly what the “magic solution” is your market is desperately searching for.
Once you discover this new method of marketing research, selling becomes easy. Especially when you move onto the week 2 recordings...
How to Construct
Your Offer
This is the most important part of writing copy. By far.
I have a process for constructing offers that makes writing the copy simple. In fact, with a really good offer you don't even have to try and you can write persuasive copy.
In this session we cover the four things that an offer consists of:
What they Get
The Price
The Bonuses You Provide
Your Guarantee
What They Get
Just use the master list of 25 different ways you can present and offer information. Before you create an offer, you look at this list. Then you take what you're selling and present it in a way that has maximum perceived value.
The higher the perception of value, the less resistance your prospects will have. What you're really looking for is the “sweet spot”: The little things that require hardly any effort but have a huge perception of value in the market place.
You'll know exactly how to accomplish this.
The Price
People only compare price to value. Nothing else. So the more value you can give them, the more you can charge... and get.
Sometimes the dumbest thing to do is to sell at the lowest price. Sometimes the smartest thing to do is sell at the HIGHEST price...
Provided you know how to present price in your copy.
In just a few minutes of watching the video, you'll discover how to do this. It's much easier than you think. Just consult the master list of 11 different ways to justify price, to make it seem so small compared to all the value you're providing.
Guarantees
There is a few unique ways you can script guarantees to enjoy a huge increase in sales. I know this because I have people email me a lot saying they bought ONLY because of my unique guarantees.
You can just swipe mine! I give them to you!
You get access to the 6 guarantee "master list". There are only really six types of guarantees worth using, and all you have to do is look at this list before writing yours and pick the one that bests with your copy.
That's it.
Bonuses
Here's a great trick for presenting bonuses with maximum impact: multiple modalities. Here's another hint: stuff they want really bad, but will never see themselves buying on its own.
It's a great inducement for knocking off the fence sitters. You'll get 7 different strategies ilke this on how to select and position your bonuses to have the largest perception of value, and how to create the perfect bonuses sometimes in as little as two minutes!
How To Use Scarcity –
Implicit and Explicit
Besides the offer, scarcity is the most persuasive element in your copy.
It gets more people to buy than any other copywriting tactic and trick you can use. However, people do scarcity all wrong. The most important part of scarcity starts with “reason why”.
If you don't have a believable reason for offering scarcity, then your sales will actually GO DOWN, not up. However, when you discover “inbuilt scarcity” scarcity will become one of your most powerful weapons of influence.
Fear of loss causes more people to tak action than desire for gain. you we want people to take a specific action when reading you copy – the action of purchasing your stuff.
You'll get access to my master list of the 6 types of scarcity you can use. Again, just look at the list, and swipe the one that best fits the sales letter you want to write, and it's done.
How to Create
Assemble and Present
Proof Elements
People will buy if 3 conditions are met.
1) They have to want it.
2) They have to afford it.
3) They have to believe your claims.
It's not just a matter of proving your case... it's about doing it as dramatically as possible!
You should gear almost everything in your sales letters around proof elements. When I create products these days, I only do so AFTER I have some dramatic proof element built into it.
If there is one area were copywriters really drop the ball, it's with proof. You'll now know, after watching this recording, exactly which mistake to avoid, and which strategies to use.
Actually, ou'll discover how to create situations with proof already built into it, so you don't even have to worry about it.
Plus you'll get access to my "master list" of the 6 types of proof elements you can use in your copy, and tactics for using each to produce the most dramatic results.
Uncovering and Presenting
Benefits for Maximum Impact
Knowing how to present benefits is a key part of making the sale. It gives the answer to this question:
“Why should I buy from you instead of
any other available option out there?”
When you know all the important benefits your product has, then you can combine them together to present your product as the “magic solution”.
The result: people buy.
But many copywriters still don't know how to do this! They mistake features for benefits. Or they only use “superficial benefits” instead of “core emotional benefits”. The process you'll get on this recording bypasses those problems completely.
Instead, you get a self regulating system that flushes out the benefits of your product for you.
Then you use some of them within the copy (I show you were), and some you turn into bullets (I show you how).
Creating a
Compelling Story
If you studied every wildly successful sales letter, you'll find it usually has a great story. What I've discovered is there are only 3 basic ways to tell stories that sell.
You know what this means? It's easy to craft compelling stories!
We all know facts are dry, boring and are easily forgettable. Stories evoke emotions, suck the reader into the advertisement, and make a lasting impression. That's why they can be so persuasive!
In this session, you'll know exactly how to create stories and plot lines in a way that evokes "emotional triggers" to get more of your prospects to buy.
How to Develop a Hook
So Your Copy Becomes
Impossible NOT to Read
Notice how I haven't even mentioned headlines yet? You shouldn't even think headline. You should think “hooks”.
And following along with the previous session, your hooks will already be developed for you.
It might come from your proof elements. It might come from your benefit list. It might come from your offer. Or even your story. Usually, it's a combo of all the above.
Whatever it is, with the specific techniques you've been exposed to, it will just JUMP out at you. Grab it, and in a minute or two you'll have a killer headline. Crazy, but true.
Even better: once you have the hook in place, the rest of copy tends to pretty much put itself together.
And when you get the hang of finding hooks, you'll wonder why you used to think writing sales letters was hard work.
How to Write Your
Sales Letters in One Sitting
This is where it all comes together in this final session.
Here's a big secret: You shouldn't write copy. You should assemble it. Actually, there's not much more to say, because it all just comes together once you've went through the previous sessions.
It really does become that easy.
So What Do You Have To Invest
To Get Access To These Training Sessions?
My students have paid as much as $497 for this training. However, today I want to make you a special offer for just $97.
For just $97, you get access to every copywriting secret I know that has resulted in writing 72 winning sales letters in less than two years.
That's 16 hours of content. Break out your calculator and you find you're paying just $6.06 per hour. That's a damn good bargain!
In reality, you can make your investment back after just watching the first half hour of the first session.
All it Takes is One Sales Letter
To Launch a 10k A Month Business!
And that's for the short term. In the long run, you'll really be getting a skill that will allow you to make money whenever you desire. I have already brought in over 200k+ this year and I can honesty say this:
I would've have a third of that if I didn't know the art to writing copy. That's the truth.
Act Today And Get These Amazing Bonuses
Bonus 1: How To Win A 4 Figure
Copywriting Client In Less Than A Week
Here's a taste of what you'll discover:
The “Competitor” Technique – A
simple way to get work from your so-called competitors. Not
only can you have seasoned, established copywriters
referring work your way, but they'll even be thanking you to
do so!
The Irresistible Approach Technique – Use this as a thermostat... you can turn it up at will to
get all the clients you want... then turn it off when you
become overbooked!
The “Your Ad Sucks” Technique – How
to put down other people in such a way that they will pay
you money
to write (or rewrite) their copy.
The “Yellow Page Slavery” Technique – Want an ugly approach for getting four figure checks cut
in your name, even if you've never written a word of copy
in your life? (Warning: this is not a “pretty"”
technique but it works... and it would be the first
technique I'd resort to if I had to start all over again.)
The “Personal Touch” Technique –
Even though you're a copywriter you have to understand the
most effective way to sell someone is still face to face.
That's why it's smart to sell your copywriting services this
way. Here I show you how to do it painlessly and
effortlessly.
You'll Also Find Out:
How
to build a killer sales letter portfolio over night,
chock full of "before and after" examples -- this is
perfect if you don't have any sample work.
The right way to approach
small business owners, other copywriters,
direct marketers, web site owners and anyone who
would be willing to pay you to write ads for them.
The single best way for
getting copywriting clients
if you're starting out... (this will
surprise you!)
Bonus 2: Copywriting Design
Secrets (Video & PDF Format)
Here's a killer secret - whenever we split-test pages for clients, we test too radically different designs with the same copy first...
Why? Because design is so important in this ADD world we live in these days.
So I know what design elements work best based on testing - and a lot of it is not what you'd think. I cover it all with this special video...
You'll Also Discover:
How to design your sales pages
for both readers and the skimmers.
The exact code for
embedding Camtasia SWF / FLV videos into
your Sales Pages.
What fonts to use...
and how many to use when you design your
pages
When to use a header
graphic and when not to
How to provide "eye
relief"
so your prospect doesn't get overwhelmed
and leave your sales page prematurely!
5 ways to plant "hooks"
in your copy design
to pull the skimmers in and get them to read the
most important parts of your copy
When videos and photos
are a better option than writing copy...
and how to use visual devices to increase your sales
And more!
Bonus 3: Organized Swipe Files (5 of 'em!)
What the secret to killing it with swipe files? Here it is: you shouldn't have just one, but several!
For example you should have:
A headline swipe file
Bullet point swipe file
Guarantee swipe file
Opening paragraph swipe file
P.S. Swipe file
The reason for this is simple: Sometimes, all you really need is the headline. Once you have that, the copy will sometimes practically write itself.
Other times you might find yourself writing bullet points, and just need some new and fresh ideas to make your copy pack more of a punch. What you'd do then is open up your bullet point file and swipe away!
Or, you might decide you really want to add some zing to your guarantee, to take all the risk out of ordering. You could ponder how to do it all day, or just open up your special guarantee swipe file and find your answer. It's the real secret to...
Instantly Increasing the
Persuasion Power Of Each And
Every Ad... Every Time!
And that's exactly what you get with this bonus.
My Personal Headline Swipe File
My Personal Opening Paragraph Swipe File
My Personal Bullet Point Swipe File
My Personal Guarantee Swipe File
My P.S. Swipe File
Bonus 4: Mp3s Of All The 16
Hours Of The Training Session!
If you don't have time to watch the videos, or just want to listen to them in your car, around the home, or when you workout, I've included an mp3 recording of all the videos.
Bonus 5: Quick-Action Worksheets
The core training sessions also comes with a worksheet.
Simply watch the session of your choosing, and when you're done just fill out the worksheet and you'll immediately have something you can use to make money with!
Money Back Guarantee
I'm going to extend two special guarantees.
The first is an unconditional “just taking a peak” guarantee. Within the first 45 days, for any reason - or no reason whatsoever - you decide you want a refund just contact us and I will return every penny of your investment quietly and promptly.
And if you complete the course in full, and aren't able to write a sales letter that gives you three times the profit back for what you invested for this training, and you can show me you followed each of my 8 steps in your sales letter, let me know and not only will I return your entire investment to you...
I'll give you an extra $100 for your time.
So What Will it Be?
Yes Jason, Please Give Me Access To This Wonderful Copywriting Training!
I realize I have nothing left to lose, since you're generous enough to offer me a two guarantees - and put $100 dollars of additional money out of your pocket just for me to try it out!
Order with confidence on 100% secure servers.
The above system has cut our sales letter writing time by 80% while boosting response rates. It's time for you to discover what the fuss is about RIGHT NOW!
Listen, I kept the tuition low for a reason. I want to make it affordable to anyone who wants to know how to finally write winning sales letter without a lot of pain, agony or effort.
Jason Fladlien
P.S. One more very important thing. In case you were on the fence about this, I'm going to throw an extra
30 days on my guarantee. That means you have a full 60 days to test it out.
If you don't cut your sales letter writing
time down by 80% and still write better sales letters, I'll gladly
refund evern penny of your purchase—no questions asked! That's how confident I am that
this system will take your internet marketing business to the next
level…like it has mine! So get it today!
